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Digital Air Strike study: Reviews, social media continue to influence the car...

Nearly 70 percent of recent car buyers said review sites influenced where they shopped, according to a new study by Digital Air Strike. The bi-annual study of more than 1,500 car buyers and 600...

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Follow NADA 2013 action through the Cars.com convention hub

In less than a week, more than 30,000 dealers, vendors and allied industry members will meet for the biggest automotive summit of the year – The NADA Convention and Expo. Over the course of four...

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Have You Met the NEW New-Car Shopper? Free eBook

New-car sales are at their highest level since 2007, and that figure is only expected to increase in 2013. “With the tax side of the nation’s fiscal negotiations mostly settled, we see consumer...

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Big Game Advertisers Drive Social Media Buzz [Infographic]

During Sunday’s Big Game, automakers accounted for nearly 20 percent of all commercials and close to 50,000 social media mentions. Over four quarters of football, an exciting half-time show and an...

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Live from #NADA2013: Google’s Lindsay Schultz talks ZMOT

While 63 percent of car shoppers enter the process with a brand in mind, just 20 percent actually buy that brand, creating an opportunities for dealers to capture market share from their competitors....

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Live from NADA 2013 Pat Ryan Jr. targets Gen X and Gen Y Shoppers

In last weekend’s NADA workshop, “How to Win Shoppers in Their 20s and 30s,” Pat Ryan Jr. of Firstlook, an inventory management and merchandising company, shared his insight on the characteristics of...

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#NADA2013 – A look back at our favorite Tweets from Orlando

With NADA 2013 in the rear-view mirror, the DealerADvantage team took some time to sift through the hundreds of #NADA2013 tweets to look back at how dealers and vendors alike joined the social...

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Leverage Reviews to Impact the Bottom Line: Jack Simmons Presents at #DD14

“How much would you pay for honest feedback?” Jack Simmons, Cars.com Dealer Trainer, asked a crowd of over 60 attendees at his Digital Dealer workshop yesterday, “Leverage Reviews to Impact the Bottom...

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Customer Experience, Social Media top of mind at #DD14

“As the world moves from analog to digital, what is your plan?” asked Avinash Kaushik, Google Digital Marketing Evangelist, as he started his Digital Dealer keynote presentation. “Rethink the way...

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Cars.com Dealer Reviews rank #1 in new reputation management study

More car shoppers turned to Cars.com than any other review site when using reviews to make their purchase decision, according to a new study by Digital Air Strike. With over 200,000 Dealer Reviews on...

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Germain Auto Group uses social media to support charity bike-a-thon

“It’s not about me,” said Shaun Kniffin, Director of Marketing at Germain Auto Group. “It’s about the people we can help in our community.” For the fourth year in a row, Kniffin, who goes by “NIFF” at...

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